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Welcome to the Berkley Influencer Site!

If you are looking for information on how we work with influencers in general, please refer to the General FAQ on this page. If you are looking for more information about about our Berkley Pub and Berkley Romance Influencer Programs, click here. And if you are looking for more information about the new Berkley Influencer Hub for Underrepresented Voices, click here.

General FAQ

What is the best way for influencers to work with Berkley?

We encourage influencers to apply to our Berkley Pub and Berkley Romance Influencer Programs when applications open each fall. For more information about the Berkley Influencer Programs, please navigate to the corresponding FAQ page on this site.

I'm not a member of the Berkley Pub or Berkley Romance Influencer Programs. Can I still work with you?

Yes! NetGalley is our primary method of review copy distribution. We encourage you to browse our NetGalley catalog and request titles you may be interested in.

For all other requests, email berkley@penguinrandomhouse.com and include the below information in your request:

  • Your social media handles

  • Direct links to your profile

  • Indicate your genre reading preferences

  • Share why you are interested in a book

  • If you are an influencer who contributes to a blog or media outlet, please disclose this

What are the opportunities for influencers from marginalized and underrepresented communities?

  • Apply for the Berkley Influencer Programs: We prioritize including influencers from marginalized and underrepresented communities in our programs.

  • Request Berkley titles on NetGalley: Make sure your NetGalley bio and social media links or profiles are up to date with relevant information.

  • Visit the Berkley Influencer Hub for Underrepresented Voices: The hub offers early digital review copies of our multicultural titles and priority goes to influencers from the underrepresented communities depicted in a given title. You do not need to be a member of the Berkley influencer programs to participate. For more information on the hub, please navigate to the corresponding FAQ page on this site.

What are the requirements to work with Berkley?  

We are looking for influencers with an active and public Instagram or TikTok account, and you must live in the US or Canada and be 18 years-of-age or older. 

Does Berkley work with international influencers?

Due to world rights and restrictions, Berkley only works with influencers based in the U.S. and Canada. 

If you are located outside of the U.S. or Canada, we recommend you first check with your local publisher. You can also reach out to internationalpublicity@penguinrandomhouse.com to check on the rights restrictions and availability of review copies on a title-by-title basis.

What if I don’t hear back or my request isn’t approved?

Every campaign is unique, and there are limited physical and digital review copies available. Please note, additional copies of Berkley or Ace titles may be offered via sweepstakes and giveaways hosted on our imprint social media channels or Goodreads. We invite you to follow us to learn more about additional opportunities to win copies of our books.

I saw someone post a galley of a book but was told that physical review copies were not available. How did they get a copy?

They may be part of the Berkley influencer programs, as we offer exclusive galley giveaways to program members. Otherwise, while we are the primary distributors of Berkley and Ace titles to book influencers, other teams (publicity, editorial, library marketing, sales, etc.) may send review copies to industry professionals such as media contacts, professional reviewers, TV and movie development teams, bloggers, booksellers, and librarians, and these recipients may share their copies on their social media platforms.

I received a book! What accounts should I tag and what hashtags should I use in my post? 

If you choose to post about a complimentary book you received from Berkley, you must disclose our relationship within each relevant post, as required by the FTC. This disclosure must occur at the top of your post before any “expand” or “read more” button. Please use at least one of these two mandatory disclosures:

  • “Thanks so much to @berkleypub @berkleyromance or @acebookspub for the free book!”

  • Tag the imprint and use the imprint's Partner hashtags: #BerkleyPartner #AceBooksPartner

Does Berkley offer compensation for posting about books?

In accordance with Penguin Random House influencer policy, we work with influencers in the following ways:

  1. Penguin Random House does not offer monetary compensation for buzz mailings that have no posting requirement. For buzz mailings, we will provide you with complimentary books and give you the opportunity to read and review them, but you are under no obligation to do so.

  2. Penguin Random House does offer monetary compensation for sponsored content where posting is required. These paid posts will be within specific parameters, including timing and content guidelines, and potentially content approval.

Additional Resources:

Penguin Random House Influencer Policy

Penguin Publishing Group Influencer FAQs

Last updated October 11, 2024.

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