HELLO FROM VIKING, PENGUIN BOOKS AND PENGUIN CLASSICS! 👋
This is the dedicated Influencer FAQ page for titles published under the Viking, Pamela Dorman Books, Penguin Life, Penguin Books, The Open Field, and Penguin Classics imprints published by Penguin Random House US only. Learn more about how Penguin Random House works with influencers here.
FREQUENTLY ASKED QUESTIONS:
How can I request a copy of your upcoming books?
We love hearing of your interest and excitement in supporting our books and authors! For books that are available for influencer review, here’s how to request a copy:
How do you select who receives a review copy?
We review the requests from the Influencer Review Copy Request Form and consider the following:
Activity on Instagram, TikTok, or other social platform
Based in the US
Minimum of 1.5k followers or demonstrated high engagement/growth rate
We prioritize BIPOC reviewers and give special consideration to Own Voices reviewers
I was selected and received an Influencer Review Copy! What now?
Yay! We are excited for you to read and join the conversation online about the title you received. If you are selected to receive an Influencer Review Copy, a member of our team will be in touch via email from firstname.lastname@example.org. As per official Penguin Random House policy, all posts must follow the FTC guidelines for the use of endorsements and testimonials in advertising.
I am interested in a particular title/author but I do not see it listed as available.
If a title is not listed it means we are not offering copies for Influencer Review Copy programming at this time. We may be offering those titles only via sweepstakes and giveaways, hosted on our imprint social media channels or Goodreads. We invite you to follow us to learn more about additional opportunities to win copies of our books.
Viking: Facebook, Twitter, Instagram, Pinterest, Tiktok
Penguin Books: Facebook, Twitter, Instagram, Pinterest, Tiktok
Penguin Classics: Facebook, Twitter, Instagram, Newsletter, Tiktok
I was told copies of a book are not available, but saw a copy on Instagram or TikTok. What’s up?
Editorial, publicity, and sales teams also send out Advance Review Copies (ARCs/AREs)/Galleys and finished books via buzz mailings. That outreach is separate from our influencer programming, but may appear on social media.
Do you offer compensation for posting about books?
In accordance with Penguin Random Hose influencer policy, we work with influencers in the following ways:
1. Penguin Random House does not offer monetary compensation for buzz mailings that have no posting requirement. For buzz mailings, we will provide you with books and give you the opportunity to read and review them, but you are under no obligation to do so.
a. The Viking Penguin Influencer Program is a buzz mailing and does not offer monetary compensation.
2. Penguin Random House does offer monetary compensation for sponsored content where posting is required. These paid posts will be within specific parameters, including timing and content guidelines, and potentially content approval.
Note: If you are an influencer or have a social media presence but also contribute to a media outlet, please disclose that in your outreach to us.
Do you hire BIPOC readers as authenticity readers?
Yes, we do! This process is overseen by imprint editorial teams, and is separate from influencer outreach.
Questions? Comments? Want us to get to know you better, or simply get in touch?
Write to us via email at email@example.com with your account handle, relevant statistics (follower count, etc.), and a little about yourself including your reading preferences. At this time, we are not accepting request/queries via DM, and ask you email us directly.
Penguin Random House Influencer Policy
Penguin Publishing Group Influencer FAQs