HELLO FROM VIKING, PENGUIN BOOKS AND PENGUIN CLASSICS! đź‘‹

This is the dedicated Influencer FAQ page for titles published under the Viking, Pamela Dorman Books, Penguin Life, Penguin Books, The Open Field, and Penguin Classics imprints published by Penguin Random House US only. Learn more about how Penguin Random House works with influencers here.

FREQUENTLY ASKED QUESTIONS:

How can I request a copy of your upcoming books?

We love hearing of your interest and excitement in supporting our books and authors! For books that are available for influencer review, here’s how to request a copy: 

  • Complete our monthly Influencer Review Copy Request Form here

    • This form is updated with new title offerings every 1-2 months.

    • You can request as many titles as you would like, but by completing the form, you are not guaranteed a review copy. 

    • We recommend you regularly check the form for updates as new books become available to request. 

    • At this time, we are only offering finished books of new releases.

How do you select who receives a review copy?

We review the requests from the Influencer Review Copy Request Form and consider the following:

  • Activity on Instagram, TikTok, or other social platform

  • Based in the US

  • Minimum of 1.5k followers or demonstrated high engagement/growth rate

  • We prioritize BIPOC reviewers and give special consideration to Own Voices reviewers


I was selected and received an Influencer Review Copy! What now?

Yay! We are excited for you to read and join the conversation online about the title you received.  If you are selected to receive an Influencer Review Copy, a member of our team will be in touch via email from hellovikingpenguin@penguinrandomhouse.com. As per official Penguin Random House policy, all posts must follow the FTC guidelines for the use of endorsements and testimonials in advertising.

 

I am interested in a particular title/author but I do not see it listed as available.

If a title is not listed it means we are not offering copies for Influencer Review Copy programming at this time. We may be offering those titles only via sweepstakes and giveaways, hosted on our imprint social media channels or Goodreads. We invite you to follow us to learn more about additional opportunities to win copies of our books. 

 

I was told copies of a book are not available, but saw a copy on Instagram or TikTok. What’s up?

Editorial, publicity, and sales teams also send out Advance Review Copies (ARCs/AREs)/Galleys and finished books via buzz mailings. That outreach is separate from our influencer programming, but may appear on social media.

 

Do you offer compensation for posting about books?

In accordance with Penguin Random Hose influencer policy, we work with influencers in the following ways:

1.      Penguin Random House does not offer monetary compensation for buzz mailings that have no posting requirement. For buzz mailings, we will provide you with books and give you the opportunity to read and review them, but you are under no obligation to do so.

a.      The Viking Penguin Influencer Program is a buzz mailing and does not offer monetary compensation.

2.      Penguin Random House does offer monetary compensation for sponsored content where posting is required. These paid posts will be within specific parameters, including timing and content guidelines, and potentially content approval.

Note: If you are an influencer or have a social media presence but also contribute to a media outlet, please disclose that in your outreach to us.

 

Do you hire BIPOC readers as authenticity readers?

Yes, we do! This process is overseen by imprint editorial teams, and is separate from influencer outreach.

 

Questions? Comments? Want us to get to know you better, or simply get in touch?

Write to us via email at hellovikingpenguin@penguinrandomhouse.com with your account handle, relevant statistics (follower count, etc.), and a little about yourself including your reading preferences. At this time, we are not accepting request/queries via DM, and ask you email us directly.

Additional Resources:

Penguin Random House Influencer Policy

Penguin Publishing Group Influencer FAQs

BOOKS AVAILABLE FOR REQUEST:

The below books are available for review copy requests. Please submit your inquiry via the Influencer Review Copy Request Form.

Please complete this form by 4/30/2022

The next offering of new titles will launch on 5/1/2022

His Name Is George Floyd by Robert Samuels, Toluse Olorunnipa

His Name Is George Floyd

Robert Samuels, Toluse Olorunnipa | On sale 5/17/22

A landmark biography by two prizewinning Washington Post reporters that reveals how systemic racism shaped George Floyd's life and legacy—from his family’s roots in the tobacco fields of North Carolina, to ongoing inequality in housing, education, health care, criminal justice, and policing—telling the singular story of how one man’s tragic experience brought about a global movement for change.
 
“Since we know George Floyd’s death with tragic clarity, we must know Floyd’s America—and life—with tragic clarity. Essential for our times.”
—Ibram X. Kendi, author of How to Be an Antiracist
 
“A much-needed portrait of the life, times, and martyrdom of George Floyd, a chronicle of the racial awakening sparked by his brutal and untimely death, and an essential work of history I hope everyone will read.”
—Henry Louis Gates, Jr., author of The Black Church: This Is Our Story, This Is Our Song

The events of that day are now tragically familiar: on May 25, 2020, George Floyd became the latest Black person to die at the hands of the police, murdered outside of a Minneapolis convenience store by white officer Derek Chauvin. The video recording of his death set off the largest protest movement in the history of the United States, awakening millions to the pervasiveness of racial injustice. But long before his face was painted onto countless murals and his name became synonymous with civil rights, Floyd was a father, partner, athlete, and friend who constantly strove for a better life.
 
His Name Is George Floyd tells the story of a beloved figure from Houston's housing projects as he faced the stifling systemic pressures that come with being a Black man in America. Placing his narrative within the context of the country's enduring legacy of institutional racism, this deeply reported account examines Floyd's family roots in slavery and sharecropping, the segregation of his schools, the overpolicing of his community amid a wave of mass incarceration, and the callous disregard toward his struggle with addiction—putting today's inequality into uniquely human terms. Drawing upon hundreds of interviews with Floyd's closest friends and family, his elementary school teachers and varsity coaches, civil rights icons, and those in the highest seats of political power, Washington Post reporters Robert Samuels and Toluse Olorunnipa offer a poignant and moving exploration of George Floyd’s America, revealing how a man who simply wanted to breathe ended up touching the world.

Iona Iverson's Rules for Commuting by Clare Pooley

Iona Iverson's Rules for Commuting

Clare Pooley | On sale 6/07/22

Nobody ever talks to strangers on the train. It’s a rule. But what would happen if they did?

From the New York Times bestselling author of The Authenticity Project comes an escapist read that will transport you, cheer you, and make you smile—and make you, too, wish you had Iona’s gift for bringing out the best in everyone.
 
“A not-to-be-missed read in the mode of Gail Honeyman's Eleanor Oliphant Is Completely Fine.” —Booklist, starred review

     Every day Iona, a larger-than-life magazine advice columnist, travels the ten stops from Hampton Court to Waterloo Station by train, accompanied by her dog, Lulu.  Every day she sees the same people, whom she knows only by nickname: Impossibly-Pretty-Bookworm and Terribly-Lonely-Teenager. Of course, they never speak. Seasoned commuters never do.
     Then one morning, the man she calls Smart-But-Sexist-Manspreader chokes on a grape right in front of her. He’d have died were it not for the timely intervention of Sanjay, a nurse, who gives him the Heimlich maneuver.
     This single event starts a chain reaction, and an eclectic group of people with almost nothing in common except their commute discover that a chance encounter can blossom into much more. It turns out that talking to strangers can teach you about the world around you--and even more about yourself.

My Life in the Sunshine by Nabil Ayers

My Life in the Sunshine

Nabil Ayers | On sale 6/07/22

A memoir about one man's journey to connect with his musician father, ultimately re-drawing the lines that define family and race.

Throughout his adult life, whether he was opening a Seattle record store in the '90s or touring the world as the only non-white band member in alternative rock bands, Nabil Ayers felt the shadow and legacy of his father's musical genius, and his race, everywhere. 
 
In 1971, a white, Jewish, former ballerina, chose to have a child with the famous Black jazz musician Roy Ayers, fully expecting and agreeing that he would not be involved in the child's life. In this highly original memoir, their son, Nabil Ayers, recounts a life spent living with the aftermath of that decision, and his journey to build an identity of his own despite and in spite of his father’s absence.
 
Growing up, Nabil only meets his father a handful of times. But Roy’s influence is strong, showing itself in Nabil’s instinctual love of music, and later, in the music industry—Nabil’s chosen career path. By turns hopeful--wanting to connect with the man who passed down his genetic predisposition for musical talent—and frustrated with Roy’s continued emotional distance, Nabil struggles with how much DNA can define a family… and a person.
 
Unable to fully connect with Roy, Nabil ultimately discovers the existence of several half-siblings as well as a paternal ancestor who was enslaved. Following these connections, Nabil meets and befriends the descendant of the plantation owner, which, strangely, paves the way for him to make meaningful connections with extended family he never knew existed. 
 
Despite his father's absence, Nabil, through sheer will and a drive to understand his roots, re-draws the lines that define family and race.

Horse by Geraldine Brooks

Horse

Geraldine Brooks | On sale 6/14/22

A discarded painting in a junk pile, a skeleton in an attic, and the greatest racehorse in American history: from these strands, a Pulitzer Prize winner braids a sweeping story of spirit, obsession, and injustice across American history

Kentucky, 1850. An enslaved groom named Jarret and a bay foal forge a bond of understanding that will carry the horse to record-setting victories across the South. When the nation erupts in civil war, an itinerant young artist who has made his name on paintings of the racehorse takes up arms for the Union. On a perilous night, he reunites with the stallion and his groom, very far from the glamor of any racetrack. 
 
New York City, 1954. Martha Jackson, a gallery owner celebrated for taking risks on edgy contemporary painters, becomes obsessed with a nineteenth-century equestrian oil painting of mysterious provenance.
 
Washington, DC, 2019. Jess, a Smithsonian scientist from Australia, and Theo, a Nigerian-American art historian, find themselves unexpectedly connected through their shared interest in the horse—one studying the stallion’s bones for clues to his power and endurance, the other uncovering the lost history of the unsung Black horsemen who were critical to his racing success.
 
Based on the remarkable true story of the record-breaking thoroughbred Lexington, Horse is a novel of art and science, love and obsession, and our unfinished reckoning with racism.

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