The Strangest Idea in the World

Adam Mastroianni

In this raucous tour of the history and psychology of innovation, one of today’s most entertaining science writers unpacks the five counterintuitive mental moves behind every breakthrough—and offers inspiration for anyone who dreams of inventing something new.

Written with the distinct blend of hilarity and rigor that has made his Substack a must-read, The Strangest Idea in the World is unlike any other book. Chock full of rabbit holes, dead ends, hidden pages, visual tricks, interactive moments, and secret endings, the book subverts expectations, busts myths about science that even scientists believe, and, most importantly, offers an antidote to despair.

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Enter the Transaction or Purchase Order Number from your order receipt for THE STRANGEST IDEA IN THE WORLD: A SHORTCUT TO THE FUTURE by Adam Mastroianni in the Transaction Number or Order Number box to participate in this bonus offering, while supplies last. Must be 18 years of age or older at the time of entry. Void where prohibited or restricted by law. No groups, club, or organizations may participate. Limited to one request per IP address. Incomplete forms will not be eligible. Multiple entries from the same email address will be automatically disqualified. US mailing address required. Please allow 5 weeks after the entry period for 11x17 art print to arrive by mail. Offer valid between November 10, 2026 and December 11, 2026.