Rebranding the Church
Eric Mason
For many, it brings to mind a fragmented collection of people who preach one thing while practicing another. Weekly headlines of scandals, hypocrisy, inconsistency, and division make it difficult to see the church as the loving, truth-filled community it was meant to be. But Dr. Eric Mason believes there is hope for revival.
In Rebranding the Church, Dr. Mason—a respected author and pastor—calls on followers of Jesus to acknowledge our own role in the world’s distrust of Christians and embrace a renewed commitment to the gospel. This rebranding goes beyond fixing a public image; it’s about returning to the heart of Jesus’s message.
The early church, he points out, was not just a gathering—it was a movement of people devoted to living out the gospel in authentic community. Although today’s church has lost ground, Dr. Mason believes that by embracing accountability and real discipleship, we can reclaim our place as a transformative presence in the world. The transformation our world so desperately needs to see begins when each believer takes part in reclaiming the dignity, purpose, and mission of the church from the inside out.
Rebranding the Church invites believers to be part of the work of restoring the church’s witness among those who need it most. This journey is about far more than repairing an image; it’s an invitation to rediscover God’s design for the church and join Him in bringing Jesus’s transforming love to all.
ABOUT THE AUTHOR
Photo: © Allen Johnson
Eric Mason
Dr. Eric Mason the founder and senior pastor of Epiphany Fellowship, as well as the founder and president of Thriving, host of The Sanctuary Podcast, and servant of the Remnant Movement. Dr. Mason holds a bachelor of science in psychology from Bowie State University, a master of theology from Dallas Theological Seminary, and a doctoral degree from Gordon-Conwell Theological Seminary. He is the author of numerous books, including Woke Church, Manhood Restored, and Urban Apologetics.
Praises
“If you’re tired of seeing the church be known more for scandals than service, this book will shake you, ground you, and send you. It’s biblical. It’s bold. And it’s exactly what we need right now.”
—Lecrae, artist, author, and founder of Reach Records
“Dr. Mason has given us the book we had all been desperately waiting for to call us to become a better expression of the church in this current season.”
—Bryan Carter, senior pastor of Concord Church, Dallas
“A brand is the public perception of who you are and who you purport yourself to be. In Rebranding the Church, Dr. Eric Mason effectively unveils the need, challenges, and methods to reboot the church’s brand so that it relevantly and accurately reflects what it was divinely created to be. This book will help and inspire the church to go to the next level in the spiritual development of its members and maximize its impact in the world.”
—Dr. Tony Evans, president of The Urban Alternative and founder of Oak Cliff Bible Fellowship
“Dr. Eric Mason continues trailblazing for the church. With his trademark combination of theological acumen, street savvy, and pastoral experience, his new book charts a fresh path forward for faithful ministry in the twenty-first century.”
—Dr. Steve Bezner, associate professor of pastoral ministry at George W. Truett Theological Seminary and author of Your Jesus Is Too American
“Rebranding the Church is a clarion call for all Christians to embrace their identity as ‘brand ambassadors’ for Christ. Dr. Mason boldly reaffirms our mission as disciples and commitment to orthodoxy. This book is written out of a deep love for God’s church, equipping believers with the tools needed to return to a mission that reflects the heart of Christ.”
—Jennifer Lucy Tyler, author of When Dreams Fall Apart: How Unanswered Prayers Can Deepen Your Intimacy with God
“The church has a well-earned branding problem. Like a soul food restaurant that only sells kale salads, too many people find themselves coming to church for one thing, only to leave disappointed when they experience the opposite—tragic things. My friend Dr. Eric Mason not only helps center the church in the good news of the Bible but also does it in a way that when you finish this book, you will find yourself full of hope.”
—Dr. Bryan Loritts, author of Grace to Overcome
“Rebranding the Church captures the essence of what most Americans think about church and why and how the church can get back to its original ʻbrandingʼ of gospel centrality, discipleship, service, and generosity. This book is essential reading for ministry leaders, their teams, and the body of Christ at large!”
—Jerome Gay, Jr., pastor and author of Church Hurt: Holding the Church Accountable and Helping Hurt People Heal
“In an age of echoes, Dr. Eric Mason is a voice of clarity and truth. I am a firsthand witness and beneficiary of his ministry and friendship. His ability to articulate the truths of Scripture is profound, yet his delivery is accessible across cultural contexts. His is a needed voice in our time as one who combats error, points to the truth of Scripture, and exalts Christ.”
—Pastor William McDowell, lead pastor at Deeper Fellowship Church
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