What is an ARC?
This stands for Advance Readers Copy. These are bound copies of proofs that substantially reflect the finished book but are minus proofreaders' corrections and final text revisions from the author. They are circulated to generate pre-publication buzz and are not for resale. The terms "ARC" and "galley" are used interchangeably.
Who uses ARCs?
The purpose of an ARC is to help publishers promote the book before finished copies are available. In addition to social media managers, ARCs are distributed as well by editorial, sales, booksellers, library marketing, academic marketing, publicity and marketing teams.
How has COVID-19 impacted the printing and shipping of ARCs?
Due to COVID-19 we are currently limiting our printing and shipping of ARCs. This measure has been put in place for the safety of our printer and warehouse employees so they can maintain social distancing during the pandemic while prioritizing the printing and shipping of our finished copies to our retailers and readers.
At this time, we are primarily sending eGalleys instead of ARCs. For a full look at our available digital review copies, please visit us on NetGalley:
Doubleday // Knopf
Please note, if you are unable to read digital copies due to health-related issues, please contact us directly:
Knopf // Pantheon // Doubleday // Vintage & Anchor
What is KDPG looking for in a Bookstagram account?
We look at your followers and the likes and comments on your posts, as well as at how you engage with those followers: Do you reply to comments? Do you engage with other content creators, followers, and publishers? Do you post video, polls, etc. to engage with your followers?
Content and Consistency
We look at the content you feature and how regularly you post. We look for strong reviewers who give special attention to what they read. We love a perspective that is unique to you, and we want to see how your audience goes to you, specifically, to learn about what you are reading.
We also love creativity! We look to see Bookstagrammers trying new things, including on their Instagram stories and via Instagram Lives.
We look at how you are curating your content: Does your style of posting speak to the books you read and vice versa?
We also appreciate it when you have a strong aesthetic that is unique to you and your platform. When we look at a post, we want to be able to say, “Oh! @_____ totally took this picture.”
We look to see if you support authors from marginalized and/or under-represented groups, including a variety of genders and races. Do you seek out books from voices and about voices dissimilar from your own?
We look at how you’ve posted KDPG books in the past. Do you read our books? Do you have a particular interest in one of our authors? Have we sent you books and did you post about them? Do you feature the books by themselves or as part of book stacks? We love book stacks just as much as the next person, but we prefer to regram and amplify photos and posts of our titles.
I'm getting a book! Now what?
We hope you enjoy the free book and that you'll like it enough to want to post about it, but we do not require you to post about it if you don't want to. Currently KDPG offers only unpaid Bookstagram promotions.
If you do decide to post, please use one of these three disclosure options. Make sure that it's visible above the expand:
THANK YOU — Please note free book: "Thanks for the free book" and tag the imprint.
PARTNER — Tag the imprint and use the imprint's Partner hashtag: #AAKnopfPartner, #DoubledayBooksPartner, or #VintageAnchorPartner.
HASHTAG — #sponsored
How do I request a book from KDPG?
Sign up for our KDPG Influencer Newsletter. This is the best way to find out about books and ARCs that are available to reviewers.
If you don't see a book in our monthly newsletter that you'd like to request, you can email us:
Knopf // Pantheon // Doubleday* // Vintage & Anchor
When you email us, please make sure to include:
Which book you're interested in
A link to where you post about books (Instagram, Twitter, YouTube, etc.)
How many followers you have and what type of engagement you typically receive
The best mailing address to send you a copy of the book
Bonus: links to any other books you've posted from us in the past!
*Please check Doubleday's Influencer Program before reaching out via email.
Please note: We will do our best to respond to every email, but due to bandwidth constraints we cannot guarantee that you will hear back from us. Please allow 3 weeks for a response. If you do not hear back within that time, unfortunately we are unable to process your request and we encourage you to reach out again about future titles.
Sample pitch email:
My name is X and I'm writing to request a copy of [BOOK TITLE].
I am an Influencer on [PLATFORM]. You can find my other book posts here: [INSERT LINK] where I have X followers and typically get X likes/comments.
I've enjoyed reading your books in the past, here are a few of my favorites:
[INSERT LINKS TO PREVIOUS POSTS]
Should you decide to send me a copy, please ship it to:
[INSERT MAILING ADDRESS]
I'm an International bookstagrammer, can I still request a review copy?
Knopf, Doubleday, and Vintage & Anchor are US based publishers, so we are only able to provide copies to Bookstagrammers within the US. If you are located internationally, we recommend you first check with your local publisher. You can also reach out to InternationalPublicity@penguinrandomhouse.com to check on the rights restrictions and availability of review copies on a title-by-title basis.
Can I identify myself as part of a marginalized group for the KDPG influencer newsletter?
Who is KDPG?
The Knopf Doubleday Publishing Group (or KDPG) is made up of Knopf, Doubleday, Vintage, Anchor, Schocken, Pantheon, Vintage Español, Black Lizard, and Everyman's Library.
Each of our teams operates a little differently. Here's more about how each of our imprints works with Bookstagrammers: