Good Writing: The Tour

Two writers show you how to turn a worthy sentence into a memorable one. Starting where The Elements of Style leaves off, Good Writing can improve your book, your essay, your memo, your blog post, speech, or script. These essential rules for persuasive language work on any type of writing, and anyone can learn them quickly.

Each rule is accompanied by examples and a lively pair of essays, the first by Neal Allen, who developed the list of tips over the course of his journalism and corporate careers; the second by his wife, Anne Lamott, acclaimed author of Bird by Bird and nineteen other nonfiction works and novels. The authors don’t always agree on the specifics, but they are passionate about making better sentences.

As Neal writes, “These rules economize, favor the plainspoken and the specific, keep the reader’s attention sharp, and in other ways show respect for the audience’s time and desire for novelty.”

Some rules are fundamental: Use strong verbs. Remove the boring stuff. Twist clichés. Some are more subtle: Draw on all five senses. Give your sentence a finale. Along the way, Good Writing addresses practicalities such as finishing projects despite challenges, trusting editors, and knowing when to break the rules to serve your story.

Whether you're a novice writer or a seasoned author, this entertaining guide will revolutionize your approach to crafting sentences.