Book Cover

Decoding "Despacito"

Leila Cobo

A behind the scenes look at the music that is currently the soundtrack of the globe, reported on and written by Leila Cobo, Billboard's VP of Latin Music and the world's ultimate authority on popular Latin music.

Decoding "Despacito" tracks the stories behind the biggest Latin hits of the past fifty years. From the salsa born and bred in the streets of New York City, to Puerto Rican reggaetón and bilingual chart-toppers, this rich oral history is a veritable treasure trove of never-before heard anecdotes and insight from a who's who of Latin music artists, executives, observers, and players. Their stories, told in their own words, take you inside the hits, to the inner sanctum of the creative minds behind the tracks that have defined eras and become hallmarks of history.

FEATURING THE STORIES BEHIND SONGS BY:
José Feliciano Los Tigres Del Norte Julio Iglesias Gloria Estefan and Miami Sound Machine Willie Colón Juan Luis Guerra Selena Los Del Río Carlos Vives Elvis Crespo Ricky Martin Santana Shakira Daddy Yankee Marc Anthony Enrique Iglesias with Descemer Bueno and Gente De Zona Luis Fonsi with Daddy Yankee J Balvin with Willy William Rosalía
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Book Cover

La Fórmula "Despacito"

Leila Cobo

Escrito por Leila Cobo, Vicepresidenta de Música Latina en Billboard y la mayor autoridad de la música latina, La fórmula “Despacito” es una mirada profunda al detrás de escenas de la música que hace bailar al mundo entero.

Seguramente conoces “Despacito”, la canción de Luis Fonsi y Daddy Yankee con un remix de Justin Bieber, que rápidamente se convirtió en la canción más escuchada del mundo y cuyo video fue el primero en conseguir 6 billones de vistas en YouTube. Sin duda bailaste a “I Like It”, el relanzamiento de un hit de boogaloo de los setentas en la voz de Cardi B, Balvin y Bad Bunny.

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Leila Cobo

With two acclaimed novels, two top-selling biographies and a landmark Latin music industry guide, Leila is one of the world's foremost experts in Latin music, as well as a prolific published author and speaker and the VP of Latin content for Billboard, widely recognized as the Bible of music worldwide. Leila has been instrumental in growing Billboard's Latin presence across all its platforms and also programs the Billboard Latin Music Conference and hosts its iconic Q&As with global superstars who have included Pitbull, Ricky Martin, Marc Anthony, Juanes, Mana and Jenni Rivera. 

Leila also hosts Estudio Billboard, the TV show that features in-depth interviews and live, acoustic performances with top Latin performers. 

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Con dos aclamadas novelas, biografías y una guía histórica de la música latina, Leila es una de las expertas más importantes de esta industria, así como una prolífica autora y oradora publicada y la vicepresidenta de contenido latino de Billboard.

Leila ha sido fundamental en el crecimiento de la presencia latina de Billboard en todas sus plataformas y también programa la Conferencia de Música Latina de Billboard y presenta sus icónicas preguntas y respuestas con superestrellas globales como: Pitbull, Ricky Martin, Marc Anthony, Juanes, Mana y Jenni Rivera.

Leila también presenta Estudio Billboard, programa de televisión con entrevistas en profundidad y actuaciones acústicas en vivo con los mejores artistas latinos.

#PlayList Decoding Despacito - "Fórmula" Despacito